What is SEO? Search Engine Optimization is making it so your website appears first on Google when your customers search important keywords.
Why is it important? If someone searches for “how can I sell my house this week” you want to be the company they connect with, which begins being the website that appears on the top of their search results.
An REI firm was spending thousands each month for Paid Search, but was not seeing organic traffic. A national firm was appearing before them on important searches related to selling a home fast.
We analyzed local search trends to see what their potential customers would type into Google to develop a data-driven strategy. We then used SEO to make their website optimized for those key search terms while assuring a great user experience.
Over the next six months, organic traffic to grew by 300% which generated over 20 leads. The revenue from these leads more than covered the cost of site optimization with an ROI of 6X.
6X ROI
2 months deployment
6 months till results
Our experts have been optimizing sites since 2010 in the Silicon Valley and are experts in all aspects of page ranking.
Is SEO ongoing or is it a one-and-done process? It is an ongoing process. If a website is optimized and left alone, it’s just a matter of time till Google will recognize there’s no SEO activity on it and will drop it down the rankings.
Fun fact – When SEO first became a thing in the late 1990’s, search engines would rank pages based on how well their words matched with popular search terms. The most popular search then was for the word “sex”, so the most used SEO practice back then was to write the word “sex” in white text in the background.
Our team has the right combination of “data nerd” and “artsy person” to make effective SEO. A lot of data and art goes into SEO – using data to drive decisions and a strategy to reach customers. While art is needed to really convey your brand and services in a way that is meaningful and effective. Expertise in both data and art are needed to really deliver SEO.
